In this niche area of collecting yes it is more about the holder than the coin, NGC gen1, gen 2 and gen2.1 are hot and the prices have been climbing on these. The same can be said for the PCGS OGH and some of the rattlers, especially the ones that have cert numbers starting with 108. There is a small but active group of collectors (myself included) who find enjoyment in the collection of such items, really no different that those who collect (and pay crazy prices) for damaged coins (now known as errors) or the insane premiums some are willing to pay for color, it is an upside down market in many ways.
@Thirteenth , you may be correct as I stopped chasing these due to the prices which I think are over inflated and frankly out of my comfort range. But I do hope you get as much as possible for it, that is a good sign for myself and all the old holders I own.