Beats any coin magizine...

Dallas, TX: Former Frito-Lay International CEO and rare-coin supercollector Jim O'Neal is featured on the cover of the premiere issue of Heritage Magazine for the Intelligent Collector.

The quarterly magazine, hitting mailboxes this month, targets readers pursuing the world's most valuable collectibles, with stories on Hollywood memorabilia (a 1934 "The Black Cat" movie poster that fetched more than $250,000); White House mementos (jewelry being auctioned by former first daughter-in-law Sharon Bush); Civil War collectibles (a sword belonging to Gen. Ulysses S. Grant that sold for $1.67 million); and sports memorabilia (a Lou Gehrig game jersey is expected to sell for up to $400,000).

"The collectibles market is growing at a phenomenal rate, with everything from fine art to comics growing as legitimate investments," says editorial director Hector Cantu. "We'll be providing collectors with solid advice, sales information and interviews so they can make smart decisions when it comes to selling and buying the most sought-after collectibles."

In an exclusive Q&A, O'Neal shows how he's become one of the country's top numismatists. The "born collector" sold his rare U.S. currency collection at auction in 2005. "I had $4 million to $5 million burning a hole in my pocket," O'Neal says. With the proceeds from that sale, he's now built one of the top 20th century gold coin collections.

In the same issue, Sharon Bush, former wife of Neil Bush, talks about a one-of-a-kind Judith Leiber piece she received from former first lady Barbara Bush. Leiber, a world-renowned designer of haute couture handbags, made six small keepsakes resembling the puppies of Millie, the pet springer spaniel of President George H.W. Bush in 1989. Sharon Bush is selling "Millie's Puppy Box" and several other items from her personal jewelry collection at an auction scheduled for December.

The full-color, glossy magazine, with a $9.95 cover price, also includes stories on why more investors are buying fine art; tips on starting a political memorabilia collection; a look at the popular work of American pinup artist Gil Elvgren; and the auction of items from the collection of the Crow Art Partnership in Dallas.

Heritage Magazine, which will have a print run of 50,000, is being delivered to the country's most active and affluent collectors. Subscriptions are available through its web site, www.HeritageMagazine.com. Copies also will be available at coin, sports memorabilia, and fine art shows and events targeted to reach affluent collectors.

The magizine will give info from the market prices to undervalued and good coins to collect.

This something that all collectors should read instead of coin world!